What is an expertise monetization platform?

An expertise monetization platform is an all-in-one tool that lets coaches, therapists, consultants, and independent experts sell sessions, courses, digital products, and live programs online — all from a single professional page, with payments and client management built in.

How is Merkora different from Calendly?

Calendly is a scheduling tool. Merkora is a complete expertise monetization platform. Beyond booking, Merkora adds revenue protection with a built-in cancellation policy, wallet credits instead of cash refunds, session packages, online courses, live events, digital products, and a professional branded page. All under one link.

I use Kajabi, Gumroad, or Stan Store - why would I switch to Merkora?

Most independent experts end up patching together a website + Kajabi (for courses) + Gumroad or Lemon Squeezy (for digital products) + Stan Store or Linktree (for the link-in-bio) + a booking tool on top. That's 4-5 subscriptions, 4-5 logins, and 4-5 places to manage your business, and they don't talk to each other. Merkora replaces the entire stack with one professional page: bookings, courses, digital products, live events, and your link-in-bio in one place. And unlike any of those tools, Merkora includes built-in income protection (cancellation policies and wallet credits) that none of them offer.

Does Merkora handle no-shows and cancellations?

Yes. Merkora has a built-in cancellation policy with three zones: free cancellation window (e.g. 24 hours before), late cancellation, and no-show. You set the rules, and Merkora enforces them automatically. Late cancellations and no-shows result in wallet credits. The client can rebook with you, and you keep the revenue.

How long does it take to set up Merkora?

Most people are live within 15 minutes. You create your page, add your bio and offerings, connect Stripe, and share the link. No technical skills required.

Can I sell courses and digital products on Merkora?

Yes. Merkora supports online courses with video lessons, modules, and progress tracking, as well as digital products like e-books and guides. Digital products can be free (to capture leads) or paid, and are delivered automatically after purchase.

How much does Merkora cost?

Merkora has four plans: Free ($0/month with a 10% transaction fee), Starter ($39/month with a 5% fee), Growth ($79/month with 0% fee), and Pro ($149/month with 0% fee). You can start for free with no credit card and upgrade when you need more.

Do I need a website to use Merkora?

No. Merkora gives you a complete professional page at yourname.merkora.app. It works as your website, booking page, and link-in-bio all at once. You can optionally connect a custom domain on the Pro plan.

Expertise Monetization Platform

Turn your expertise into a real business.
One link.

Everything you need to book clients, sell courses and digital products, run live programs, and get paid — from one link, under your own brand. And when someone cancels last minute, your policy handles it. Not you.

15 min

Setup time

Extra tools

24/7

Income

Create your page — free

No credit card required

Ready in minutes. No coding. No complicated setup.

Featured on

Built for professionals who already have something to offer

CoachesTherapistsCounselorsConsultantsTrainersNutritionistsWellness professionalsSpeech therapistsPsychologistsMentorsEducatorsYoga instructorsPersonal trainersDietitiansFinancial coachesBusiness coachesCareer coachesMusic teachersLanguage coachesWriting coachesMindfulness teachersPilates instructorsLeadership coachesArt therapistsOccupational therapistsCoachesTherapistsCounselorsConsultantsTrainersNutritionistsWellness professionalsSpeech therapistsPsychologistsMentorsEducatorsYoga instructorsPersonal trainersDietitiansFinancial coachesBusiness coachesCareer coachesMusic teachersLanguage coachesWriting coachesMindfulness teachersPilates instructorsLeadership coachesArt therapistsOccupational therapistsCoachesTherapistsCounselorsConsultantsTrainersNutritionistsWellness professionalsSpeech therapistsPsychologistsMentorsEducatorsYoga instructorsPersonal trainersDietitiansFinancial coachesBusiness coachesCareer coachesMusic teachersLanguage coachesWriting coachesMindfulness teachersPilates instructorsLeadership coachesArt therapistsOccupational therapists

Most people like you are running their business across 5 different tools.

That's not a business. That's a maintenance job with clients attached.

You're probably already using

Calendly+Teachable+Linktree+Zoom+Squarespace+Mailchimp+Spreadsheets

The problem isn't any one of them. It's that none of them talk to each other.

“

I spent more time setting up tools than actually working with my clients.

“

I lost $150 because someone canceled 2 hours before. I'm out that time forever.

“

I just want a professional page for my services — why does it cost hundreds a month?

Sound familiar? You shouldn't have to work this hard to build your business.

Everything to run your expertise business.

Your calendar fills itself.

Clients pick a time, pay, and confirm — no emails, no back-and-forth, no chasing.

Booking

1-click scheduling

Reminders

Auto-sent to clients

Intake forms

Before every session

Cancellation policy

Your rules, enforced

Auto slot recovery

Gaps fill themselves

Packages

Sell sessions upfront

Your calendar fills itself.

Clients pick a time, pay, and confirm — no emails, no back-and-forth, no chasing.

Booking

1-click scheduling

Reminders

Auto-sent to clients

Intake forms

Before every session

Cancellation policy

Your rules, enforced

Auto slot recovery

Gaps fill themselves

Packages

Sell sessions upfront

Patched tech stack vs Merkora

You could spend $355/month on tools. And still have no system that works.

The typical patchwork stack

What most experts spend before they realise the stack is broken.

Kajabi Basic(courses + community)

$149/mo

Calendly Pro(bookings)

$16/mo

Squarespace(website)

$23/mo

Zoom Webinars(live programs)

$149/mo

Linktree Pro(link-in-bio)

$18/mo

Tools alone$355+/mo

2 no-shows this month$300 lost

2 late cancellations$300 lost

Monthly leak$955+

And they still don't talk to each other.

With Merkora

Everything above, built in. One subscription.

Professional website + link-in-bio

Bookings, scheduling & payments

Courses & digital products

Live programs & events

Cancellation & no-show policy

Tools replacedall of them

No-shows this monthprotected

Late cancellationsprotected

Monthly leak$0

Everything connected. One platform. One price.

Create your page — free

Launch faster than you think

You don't need to hire developers, learn complicated software, or spend weeks setting things up.

~2 min

Claim your URL

Pick your URL, add a photo and a short bio. Your branded page is live the moment you hit save.

~10 min

Add your offerings

Add a bookable session, a course, or a digital product. No configuration maze, no tech setup.

~1 min

Share one link

Copy your link and share it everywhere. Clients can book, pay, and access your content immediately.

That's it. Ready in 15 minutes.

No developers. No complicated setup. No weeks of configuration.

Create your page — free

Only on Merkora

Stop losing money when clients cancel

Most booking tools are just calendars — they have no opinion about your income. Merkora does.

Policy enforced automatically

No awkward conversations. Ever.

Set a free cancellation window — say, 24 hours. After that, you decide: full credit, 50%, or none. The platform enforces it so you never have to.

Credits, not cash refunds

Revenue stays with you. Clients rebook.

Clients get wallet credits instead of cash back. They rebook with you using those credits. You keep the revenue. The relationship stays intact.

Session packages

Clients who pay upfront cancel far less.

Offer 3-session or 5-session bundles. Clients who buy packages cancel far less, engage more deeply, and stay longer. Better cash flow. More committed clients.

No-show protection

Rules shown to clients before they book.

Define what happens when a client simply doesn't show up — session consumed, partial credit, or full credit. Clients see this before booking, so expectations are clear from day one.

Auto slot recovery

Empty slots fill themselves.

When a client cancels, the slot reopens instantly. Clients on the waitlist are notified automatically — first come, first served. You never manually chase a replacement again.

See what your page could look like

A professional page that books clients, sells courses, and represents your business — built in minutes.

Creator homepage — hero, bio and booking

Explore a live Merkora page Create your page — free

You do the work.
Merkora handles the rest.

Everything included

One subscription. Nothing missing.

Every feature below is built in — no plugins, no integrations, no extra cost.

Booking

1-click scheduling

Reminders

Auto-sent to clients

Intake forms

Before every session

Cancellation policy

Your rules, enforced

Auto slot recovery

Gaps fill themselves

Credit system

Revenue stays yours

Packages

Sell sessions upfront

Digital products

Instant downloads

Lead magnets

Grow your list

Email capture

Top of funnel

Courses

Self-paced content

Live events

Group programs

Live stream

No Zoom needed

Client management

CRM, auto-built

Payments

Direct to Stripe

3 page layouts

Website, links & booking

Everything — under your own brand.

Start free. Grow your business.

Upgrade when you need more. No complicated setup. No patchwork of tools.

No credit card required Pay only when you earn Cancel anytime

Included in every plan

Professional page + link-in-bio

Bookings, scheduling & payments

Courses & digital products

Live programs & events

Cancellation & no-show policy

Session packages & wallet credits

Analytics dashboard

Built-in lead capture

One link for everything

Free

$0 / mo

10% transaction fee

Only charged when you make a sale

Build your page and start selling — for free. Pay nothing until you earn.

Personal Merkora page
Unlimited paid bookable services
Unlimited paid courses & digital products
Live events (paid & free) — up to 10 participants
Client dashboard
Cancellation policy + credit system
Automatic booking confirmations & reminders
Payment via your Stripe account
Basic analytics
20 GB storageUsed for course videos, lesson attachments, digital products, and live event recordings.

Limits

10 participants max per live event
50 participant hours / monthMeasures usage of Merkora's built-in live streaming. Viewers × hours watched = participant hours. A 1-hour live event with 20 attendees uses 20 participant hours.
No recordingsCloud recordings of your live events, stored and accessible to attendees after the session.
Merkora branding on pages

Start for free

No credit card required

Growth

$99-50%

$49.50/ mo

50 founding member spots · Price locked in forever

0% transaction fee

Merkora earns $0 from your sales.

For experts running a full business — sessions, courses, events, and products.

Everything in Free, plus

0% platform fee on every sale
Live events up to 200 participants
500 participant hours / monthMeasures usage of Merkora's built-in live streaming. Viewers × hours watched = participant hours. A 1-hour live event with 20 attendees uses 20 participant hours.
10h recordings / monthCloud recordings of your live events, stored and accessible to attendees after the session.
Session packages & bundles
Remove Merkora branding
Advanced analytics & revenue breakdown
200 GB storageUsed for course videos, lesson attachments, digital products, and live event recordings.

Get started

30-day money-back guarantee

Pro

$199-50%

$99.50/ mo

50 founding member spots · Price locked in forever

0% transaction fee

Merkora earns $0 from your sales.

For experts running a larger operation with a custom brand and team.

Everything in Growth, plus

Live events up to 500 participants
1,000 participant hours / monthMeasures usage of Merkora's built-in live streaming. Viewers × hours watched = participant hours. A 1-hour live event with 20 attendees uses 20 participant hours.
30h recordings / monthCloud recordings of your live events, stored and accessible to attendees after the session.
Custom domain (yourname.com)
Full white-label — remove all Merkora branding
500 GB storageUsed for course videos, lesson attachments, digital products, and live event recordings.
Priority support
Early access to new features

Get started

30-day money-back guarantee

Free → Growth ⭐ — the 10% fee equals $79 once you earn ~$790+/mo

Built-in live streaming included on all plans · fair use applies

Merkora never holds your money

Connect your own Stripe account. Payments go directly to you — no delays, no middleman. Standard Stripe processing fees apply.

Common questions

Everything you need to know before getting started.

Your expertise. One link. Live today.

Currently in early access with a small group of coaches, therapists, and independent experts. Join them and turn your expertise into income from one link.

Create your page — free

No credit card required · Set up in 15 minutes

Turn your expertise into a real business.
One link.

15 min

Setup time

Extra tools

24/7

Income

Create your page — free

No credit card required

Ready in minutes. No coding. No complicated setup.

Most people like you are running their business across 5 different tools.

That's not a business. That's a maintenance job with clients attached.

You're probably already using

Calendly+Teachable+Linktree+Zoom+Squarespace+Mailchimp+Spreadsheets

The problem isn't any one of them. It's that none of them talk to each other.

“

I spent more time setting up tools than actually working with my clients.

“

I lost $150 because someone canceled 2 hours before. I'm out that time forever.

“

I just want a professional page for my services — why does it cost hundreds a month?

Sound familiar? You shouldn't have to work this hard to build your business.

Stop losing money when clients cancel

Most booking tools are just calendars — they have no opinion about your income. Merkora does.

Policy enforced automatically

No awkward conversations. Ever.

Set a free cancellation window — say, 24 hours. After that, you decide: full credit, 50%, or none. The platform enforces it so you never have to.

Credits, not cash refunds

Revenue stays with you. Clients rebook.

Clients get wallet credits instead of cash back. They rebook with you using those credits. You keep the revenue. The relationship stays intact.

Session packages

Clients who pay upfront cancel far less.

Offer 3-session or 5-session bundles. Clients who buy packages cancel far less, engage more deeply, and stay longer. Better cash flow. More committed clients.

No-show protection

Rules shown to clients before they book.

Define what happens when a client simply doesn't show up — session consumed, partial credit, or full credit. Clients see this before booking, so expectations are clear from day one.

Auto slot recovery

Empty slots fill themselves.

When a client cancels, the slot reopens instantly. Clients on the waitlist are notified automatically — first come, first served. You never manually chase a replacement again.

Turn your expertise into a real business. One link.

Most people like you are running their business across 5 different tools.

Everything to run your expertise business.

Your calendar fills itself.

Your calendar fills itself.

Patched tech stack vs Merkora

Launch faster than you think

Claim your URL

Add your offerings

Share one link

Stop losing money when clients cancel

See what your page could look like

You do the work. Merkora handles the rest.

One subscription. Nothing missing.

Start free. Grow your business.

50 founder spots. 50% off. Forever.

Free

Growth

Pro

Common questions

Your expertise. One link. Live today.

Turn your expertise into a real business. One link.

Most people like you are running their business across 5 different tools.

Everything to run your expertise business.

Your calendar fills itself.

Your calendar fills itself.

Patched tech stack vs Merkora

Launch faster than you think

Claim your URL

Add your offerings

Share one link

Stop losing money when clients cancel

See what your page could look like

You do the work. Merkora handles the rest.

One subscription. Nothing missing.

Start free. Grow your business.

50 founder spots. 50% off. Forever.

Free

Growth

Pro

Common questions

Your expertise. One link. Live today.

Turn your expertise into a real business.
One link.

You do the work.
Merkora handles the rest.

Turn your expertise into a real business.
One link.

You do the work.
Merkora handles the rest.