We believe practitioners
deserve better tools.
Coaches. Therapists. Counselors. People who help other people through the hardest moments of their lives. They deserve tools that work for them — not against them.
This is the problem
we're fighting.
A therapist who spent 10 years mastering her craft is spending her Sunday setting up Calendly. Again.
A coach who helps people transform their lives is stuck on a YouTube tutorial trying to connect Teachable to Linktree to Stripe to a website he built at midnight.
After hours of effort — four logins, four monthly fees, four tools that don't talk to each other — his booking page still looks unprofessional. A client visits and doesn't book. He doesn't know why.
Meanwhile, the thing he's actually great at — the session, the insight, the moment that changes someone's direction — sits waiting.
This is not a technology problem. It's a waste of human potential. And we built Merkora to fix it.
What we believe
Practitioners should run their practice, not manage their tech stack
The therapist's morning should start with a client, not a tech stack. Every hour spent on admin is an hour not spent helping someone.
Going online should take an afternoon, not a month
"I tried to go online but gave up" should never be a sentence any practitioner says. A complete, professional online practice should be set up in an afternoon.
Your income deserves protection
No-shows and last-minute cancellations are a real business problem. We built the cancellation policy and credit system that no other tool bothers with.
The best practitioners should reach the most people
A coach who records a guide once can help a hundred people. A therapist who offers courses alongside live sessions creates something clients can't find elsewhere.
We are not building
for everyone.
We are not building for influencers who count followers. We are not building for content creators chasing virality.
We are building for the professional who helps a real person with a real problem — and wants to do it without chaos behind the scenes. Coaches. Therapists. Counselors. Consultants. People in private practice, running their business as a solo operator.
When Merkora wins,
practitioners focus on what they love.
A therapist records a guide once. It helps a hundred people. She spends her time on the clients who need her most.
A coach builds a course. Pairs it with a live session. Creates something his clients couldn't find anywhere else. Earns while he sleeps.
A practitioner who used to struggle with technology looks as professional as any clinic — from day one.
Their clients get easier access to the experts they need. Sometimes at a lower cost. Always with more convenience.
One practice at a time. One link at a time.
About the company
Merkora is operated by a small distributed team passionate about making professional tools accessible to independent practitioners.
Ready to run your practice
from one link?
Set up your complete online practice in an afternoon. No credit card required.
Create your page — freeNo credit card required · Set up in 15 minutes